Urdu1 is a general entertainment channel (GEC) in Pakistan and is an Urdu language, television network, owned by Alliance Media FZ-LLC Dubai. The channel's transmission became available in Pakistan on 12 June 2012, with regular transmission beginning 23 June 2012. The channel topped weekly TRP charts several times after its launch and is considered one of the most respected channels for entertainment in Pakistan.
Urdu 1 is most popular for national and international serials such as Pakistani, Turkish, Spanish and Indian serial. Turkish and Spanish, serials are aired after dubbing in Urdu.